Montblanc, the leading global Maison for luxury writing instruments, watches, leather goods, new technologies, and accessories is proud to launch the new release of its exceptional collection into the Nigerian market with longstanding partner, PoloLuxury.
The collection – ‘On the Move’ with Montblanc was inspired by the desire of the Maison to help people embrace the inspirational power of their new-found mobility in the way they move and travel while on their quest to live a life of purpose and passion. This novel collection embodies a new vision of mobility that is at the heart of Montblanc’s DNA: the way we move inspires the mark we make.
The new collection consists of finely crafted companions to inspire people to follow their path and accompany them on their journey, including the Extreme 3.0 backpack with the climbing-inspired M Lock 4810, a StarWalker Black Cosmos writing instrument, the new Summit 3 smartwatch and the Montblanc 1858 GMT watch.
The launch event for the new collection was held at the Montblanc boutique, at the Palms Shopping Mall, Lekki, Lagos. With music, tasteful cuisine, a live creative artistic presentation, the event brought to life Montblanc’s bold new vision of mobility encapsulated in its cross-category collection of leather goods, writing instruments, connected technologies and timepieces.
“Montblanc has also always understood the power of mobility, to move freely not just physically, but moving ahead to grow and ultimately thrive. With this new collection, we are encouraging a new generation of Montblanc customers to get out and move with passion, curiosity, and style, as they pursue what truly matters to them in life”, explains Vincent Montalescot, Montblanc CMO.
The evening opened with a red-carpet session with all guests and was followed by a personal immersive experience into the Montblanc brand led by Montblanc’s team of luxury experts. Guests danced into the evening to the dynamic performance of DJ Oluwabruce, while the peak of the event was the live art performance by creative ‘paintertainer’, Nimi Izulu, who painted an impressive original Montblanc piece using just aerosol paint and fire.
Speaking about the new collection, Jennifer Obayuwana, Executive Director, PoloLuxury said: “In our many years of partnership with the Montblanc brand, we have always been inspired by the innovative prowess and excellent craftsmanship of the brand in pushing the boundaries of innovation. We are more than delighted to introduce the ‘On the Move’ collection to our tasteful clients and are assured of delivering to them the most wonderful experience.”
The new collection is now available at the Montblanc boutique, located at The Palms Shopping Mall, Lekki, Lagos.