News The Art of Gifting: Montblanc Happy Holiday Calendar by webmaster, 8th November 2021

Luxury Maison turns the advent calendar into an object of sheer wonder and delight with 24 days of luxury gifts leading up to the holidays.

While advent calendars come in many different forms today, the tradition dates back to the 19th century when they were created as a special way to mark the days of Advent leading up to Christmas. This holiday season, Montblanc is elevating this age-old tradition with the creation of its own original advent calendar filled with Montblanc treasures for family, friends or colleagues to enjoy.

Limited to just 100 pieces worldwide, the Montblanc Happy Holiday Calendar is a luxurious box that unfolds to reveal a black and white design inspired by Montblanc Haus, the luxury Maison’s new structure opening to the public in 2022 as a museum, visitor center and exhibition space. From the shape of the calendar box to the external print and internal blueprint of the architecture featured on the calendar, the advent calendar is an in-scale representation of Montblanc Haus.

Every day of Advent, a room opens up to a magical Montblanc gift from a selection specially curated across its categories including writing instruments and fine stationary, leather goods, jewellery, fragrances.

“This is a great gifting experience, taking the concept of the advent calendar to a whole new level, explains Alessandra Elia Montblanc Managing Director, Writing Culture. “Every day offers a new opportunity to give a family member, a significant other or even a colleague a truly meaningful yet functional gift, a lifetime companion crafted by Montblanc.”

The Montblanc Happy Holidays Calendar is available in limited quantities at Montblanc boutiques from October 2021. For further information, please visit



Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: luxury writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world honouring modern day patrons who support the advancement of the arts, as well as wide-ranging initiatives that promote arts and culture.



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