The Unveiling of the World’s First 3.0 Watch: The Hybrid Manufacture

Frederique Constant Partners with Mark Ruffalo for Launch Event

New York, NY (February 22, 2018) – In partnership with Oscar Nominated and Emmy Award Winning Actor, Mark Ruffalo, Frederique Constant unveils a groundbreaking revolution in the Swiss watch industry.

Frederique Constant combines three unique technologies; a Manufacture movement, Smart Watch Functions and Caliber Analytics, to create the World’s First 3.0 Watch: The Hybrid Manufacture

“The watch is a perfect combination between old technology and smart phone tech; it’s traditional and works with your phone”. – Mark Ruffalo

To launch this distinct piece, an event was held at the exclusive Carpenter’s Gallery where media, retailers, as well as VIPs of the brand experienced the unveiling of the Hybrid Manufacture. Guests were marveled to discover the technology and innovation behind watch-making. Those in attendance experienced holographic formations of the timepiece’s movement showcasing the structural movement and innovative technology in 3D. The watch is an amalgamation of mechanical and automatic movements with smart watch functionalities. It has an appealing outlook with several options of dial presentation, case material/ finish in four tones and a display back. It is augmented by some really interesting functionalities such as activity tracking, dynamic coaching, movement analytics and a functionality to back up settings to cloud.

Frederique Constant Group President, Peter Stas presented the Hybrid Manufacture, followed by a Q&A between Mark Ruffalo and Entertainment Reporter, Bill McCuddy. Mark Ruffalo expressed his pleasure in this 3.0 watch which he described as ‘a perfect combination between old technology and smart phone tech’, ‘It’s traditional and works with your phone’ he described. This piece is definitely a twist in the Swiss watch industry.